The best teeth whitening products - TOP 5 ranking in 2025
We present our updated ranking of the best teeth whitening products for 2025. Teeth whitening kits and toothpastes are cosmetics that have grown in popularity, promising to effectively and safely brighten your smile. We carefully analysed these products for their effectiveness, safety of use, value for money, capacity and user reviews. We checked to what extent the manufacturers' promises are reflected in real results. Based on this research, we have created an independent ranking, presenting what we believe to be the best teeth whitening products currently available on the market.
The ranking factors we took into account were:
- Intensity of whitening
- Time to wait for results
- Taste
- Performance
- Price
- No irritation
- Composition
What ingredients to look for in good teeth whitening products?
- Hydrogen peroxide - is an oxidant that can remove stains and discolouration from enamel
- Calcium carbonate - promotes the removal of plaque and stains and has a good effect on enamel
- Hydrogen peroxide - an oxidant that removes stains and discolouration
- Silica - removes surface stains and plaque, but requires caution as poorly used can damage enamel
- Fluoride - prevents decay and strengthens enamel
Take a look at our ranking of the best teeth whitening products:
Whitening powder by Smilebite is an effective way to whiten teeth at home. In addition to its whitening effect, the cosmetic prevents tooth decay and provides long-lasting oral freshness. The product contains 7 ingredients for intensive care of the teeth. These include coconut charcoal for tooth whitening, diatomaceous earth with anti-bacterial properties, calcium carbonate to strengthen enamel and baking soda to remove deposits from coffee drinking. Xylitol and menthol ensure a pleasant taste and refresh the breath for a long time. The application of Smilebite powder is extremely simple and convenient. For best results, it is recommended to use the product 2-3 times a week.
The BLANX WHITE SHOCK TREATMENT + BLANX LED BITE whitening system with light arc is a whitening kit with paste and led lamp. The product combines the effect of the whitening paste with the additional ingredient ActiluX and illumination using a light arc, which enhances the effect of the formula. The effect is visible quite quickly and is much better than after commonly available whitening pastes or strips available in drugstores. The results are satisfactory, but the downside is that the paste must be applied three times a day and the light arc must be used at least once a week.
Hismile's V34 Tooth Whitener uses innovative colour correcting technology to reduce yellow tones on teeth and brighten them. Purple pigment, which is the colour opposite to yellow on the colour wheel, effectively neutralises yellow tones on teeth. An aqueous solution of the violet pigment applied to the teeth ensures that yellow tones are reduced. Hismile has enriched its formula with peppermint, providing fresh breath, and xylitol, giving a sweet taste. This whitener is safe for daily use, but the effect is temporary and short-lived.
Extra Whitening Sensitive by Sensodyne is a toothpaste with a whitening effect. A complex of enamel brightening substances is responsible for the whitening effect. The brand specialises in products for sensitive teeth and so the risk of sensitivity and pain is low. The formulation also contains substances that have an antibacterial effect, as well as fluoride. For best results, regular use of the product is required, but the results are not spectacular.
Max White Ultra Multiprotect is a whitening toothpaste from Colgate, a well-known manufacturer of oral and dental hygiene products. It is an affordable product available in many shops and drugstores. Colgate's toothpaste claims to lighten the shade of teeth in up to three days, but in practice the effects are not that noticeable. The brightening effect is subtle and usually only occurs after a longer period of use, which is why we have placed this toothpaste at the end of the list.
