The best white clays - Top 5 2025
White clay, also known as kaolin clay, is a popular cosmetic ingredient, prized for its beneficial properties for the skin. Thanks to its gentleness, white clay is ideal for gentle cleansing, effectively removing excess oil, impurities and dead skin cells without over-drying the skin. It has the ability to absorb water, which helps to keep the skin hydrated. Due to its gentle action, white clay is particularly recommended for those with sensitive skin, helping to soothe irritation and inflammation. In addition, it promotes microcirculation in the skin, which contributes to better oxygenation and cell regeneration. Often used in facial masks, it can be mixed with water, milk or yoghurt to create products with a cleansing, moisturising and soothing effect. Our testers tested different types of white clay and chose the ones with the best results. In the ranking below, we present the best white clays available on the market - including our number one for 2025!
The ranking factors we took into account were:
- Application effects
- Care
- Ease of application
- Performance
- No side effects
- Price
- Composition
What qualities to look for in good white clays?
Natural composition: Choose a white clay that is 100% natural, with no chemical additives or artificial colourings to provide safe skin care.
Mineral richness: Make sure the clay contains essential minerals such as silicon, magnesium, calcium and iron to support skin health.
Gentleness for the skin: White clay should be gentle, ideal for sensitive and irritation-prone skin to provide gentle but effective cleansing.
Absorption of excess sebum: Look for a white clay that effectively absorbs excess sebum, helping to keep skin dull and fresh.
Moisturising properties: A good white clay should act as a natural humectant, helping to keep skin hydrated.
Versatility of use: It's worth choosing a white clay that can be used on the face, body and hair, providing comprehensive care for the entire body.
Take a look at our ranking of the best white clays:
White clay by Mel Skin is 100% pure kaolin clay, known for its exceptional cleansing and soothing properties. It is ideal for all skin types, including sensitive skin, and for hair care. Our testers noted that the white clay effectively cleanses and soothes the skin, while softening and smoothing the skin's surface. Those with skin prone to imperfections highlighted that the product helps fight impurities and unifies skin tone. This clay effectively removes toxins from the skin and hair, while providing essential minerals to improve their condition. It makes the skin radiant and shiny and the hair dandruff-free. The hypoallergenic properties make Mel Skin white clay safe to use and recommended for people with sensitive skin.
Kaolin White Clay by NaturalMe is a 100% natural clay with a powerful cleansing action. Our testers were delighted with its ability to soothe skin, which feels fresh and soft to the touch after use. The clay effectively removes dead skin to promote skin regeneration, which is particularly beneficial for sensitive and dry skin. However, it is worth remembering to moisturise properly after its application to avoid dry skin. The product is rich in minerals, which helps to replenish deficiencies and significantly improves the condition of the skin. White clay is available as a pure powder to prepare the mask yourself, which can be a bit tricky for the less experienced. NaturalMe clay won praise from our testers for its natural and effective action, but had to settle for second place.
Pure Body Naturals kaolin clay is a versatile, natural skin cleanser that can be mixed with water or other ingredients to create an effective cleanser without artificial chemicals. This clay is gentle on sensitive skin and effectively removes oil, dirt and impurities, as well as cleansing pores to combat acne and blackheads. Regular use improves skin elasticity and delays signs of ageing. In hair care, kaolin clay cleanses the scalp without drying it out. The product contains 100% pure white kaolin clay mined in England and packaged in the USA. The downside is the high price, but can be considered for its effectiveness and natural composition.
MyBuddy white clay is a facial and body care product, especially recommended for those with dry, dehydrated, sensitive and delicate skin. The product effectively regenerates the epidermis, soothes irritation and improves microcirculation, leaving the skin soothed and cleansed. Our testers appreciated its gentle action and noticed a marked improvement in skin condition after regular use. It is important to regularly moisten the clay with a hydrolate, mist or water during application to avoid over-drying the clay, which could have the opposite effect - it is a bit cumbersome, but if you stick to this rule, it works well. The packaging with a string closure is also not very convenient in the long run.
White clay by Nature Queen is a natural kaolin clay in powder form, ideal for preparing face or body masks. Our testers noted that the preparation of the mask requires a certain amount of skill, as lumps can easily form. It is also advisable to apply the finished mixture quickly, as the cosmetic sets quickly. After applying the mask, it is advisable to moisturise the skin to prevent it from drying out. Nature Queen white clay is rich in minerals that condition and promote skin regeneration. Testers noted that the clay could be cheaper and more efficient. It is recommended to do a sensitisation test before applying the mask to avoid allergic reactions.
